India at 60 and our internet – part 2

(continued from last entry…..) However besides the taste in porn and job sites and well organ sizes – there are differences also in the way people in India use the internet. To quote Om Malik ‘….The PC usage patterns are such that people don’t spend too much time surfing, but instead focus on specific tasks and actions, like sending email, trading stocks, checking job listings or matrimonial listings. Think transaction-based, task-oriented Internet usage!…..’(http://gigaom.com/2007/02/16/india-internet-start-ups) . This is borne out in fact by the Com Score study cited above which also measures the average monthly hours spent online. India is not in the top 15 – which may not be too surprising considering that the USA also does not figure in that list.

 

Top 15 Countries by Average Monthly Hours Online per Unique Visitor Among Visitors Age 15+* March 2006 Total Worldwide – All Locations Source: comScore World Metrix 

 * Excludes traffic from public computers such as internet cafes or access from mobile phones or PDAs.

Avg. Hours per Visitor March-06

Worldwide

31.3

Israel

                57.5

Finland

                49.3

South Korea

                47.2

Netherlands

                43.5

Taiwan

                43.2

Sweden

                41.4

Brazil

                41.2

Hong Kong

                41.2

Portugal

                39.8

Canada

                38.4

Germany

                37.2

Denmark

                36.8

France

                36.8

Norway

                35.4

Venezuela

                35.3

 If we look at the top 100 sites visited by Indians – this fact is also borne out by the presence of  a large sprinkling of bank sites (net banking) and stock trading sites besides travel (ticket booking sites) with the Indian Railways as expected coming in really high. The other big things is the fat Indian marriage act with a lot of ‘holy’ matrimony sites present in the top 100 listing by Alexa.

 

So 60 years after we got free – Indians are about looking for a good job; looking to get married (and perhaps meet people outside marriage also what with the prevalence of social networking sites in the top 3 visited by Indians); stocks; beating long queues for ticket bookings and porn – the usual suspect! Though the data on this matter may be open to argument and perhaps needy of a bit more validation – the largest online regional communities seem to be the telugus of Andhra Pradesh with a site devoted to Telugu cinema coming in at 62 followed closely by Ramoji Rao’s Eenadu – the largest circulated Telugu daily with perhaps Tamilians coming in second with Dina Malar coming in at 86.


 

 

  

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About Soumya
A technology enthusiast, forever enamored by all that it hath wrought and of course here is an attempt at making sense of it all and perhaps simplifying it!

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