The Business Decision Making Process

I have often wondered exactly how are business decisions really taken? I come into this question with  a background in industry and a post graduate education at a business school. One phrase and I heard it often, boiled down to ‘gut feel’. Which most certainly is the oppositte of careful anlaytical thought process or perhaps we combine a bit of both and call it gut feel!?

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Why did for example a recent e com major decide to go all app only ? And then revert that decision? What was the thinking to go against what seemed the normal grain and then come back to accept the truth perhaps and do a public roll back?

For that specific case, a lot I think can be pegged onto a few “new hire” situations, where expensive new recruits were expected to create and execute on earth shaking business plans. Something like if you had a football club and hired Gareth Bale for $100 million. If Gary did good you made money and if he did not, you lost a lot!! Thanks to all that pressure what if Gary made a self goal ?!

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